The word: Ballyhoo
This week's selection is doubly satisfying because I am able to add 'ed' to the end to make ballyhooed, or 'ing' to create ballyhooing. It would only be that much better if I could add 'er' to the end and call someone a ballyhooer. Sadly, some words simply don't exist yet.
I would be lying if I told you I didn't choose 'ballyhoo' mostly because of the way sounds. Go on, say it. Out lout. Now, tell me it didn't make you smile. Every time I say it, my brain conjures up this extravagant scene of a big top circus with bears in bowler caps and monocles juggling Chihuahuas and pineapples as intoxicated ballerinas dance for portly penguins. Wild and extreme.
Here's the interesting part that actually makes me feel a bit like a numpty. I only 'kind-of' knew what the word meant. Yes, I understood it was a clamour or extravagant exhibit of sorts, but I didn't realize this ruckus was created on purpose for promotional purposes to gain clients. The most common cases of ballyhoos are when directors and actors create media stunts in order to promote their movies. Like when the footage of Deadpool was leaked at Comic-Con and the internet went crazy.
Now I am wondering if I was simply interchanging hullabaloo and ballyhoo. The two words are closely related, cousins - if not siblings.
Another word in this chaotic family: hoopla, which also happens to be a really fun Cranium game.
And don't even get me started about brouhaha.
On a side note, ballyhoo is also a fish and a punk/reggae band.