There was an ad campaign that went around. Not too sure what it was called. But graphic images were depicted where humans and animals had their roles reversed. There was a lot of backlash against these ads. I don't express my own morals on here too often, people don't really know how passionate I can be about animals, but these ads are exactly the wake-up call people need.
Below are the ads that supported this campaign, if you are easily upset I would recommend not looking at them.